In The Easton Approach, you’ll get an under the hood look at how every single Easton Event is run. Plus, you’ll walk away with all of our signature management systems, best practices, and insider tricks that slash the time we spend planning — and exactly how we ensure multi-million dollar events run seamlessly.
Join the waitlist and be the first to know when enrollment for the course reopens!
By building relationships with and trusting your team (including vendors), you can create a stunning event that is perfectly tailored to the couple without getting caught up in the minutia. Spend your time where it matters — and delegate or automate whatever you can.
This not only ensures a smooth planning process but also makes the final product a memorable and meaningful experience for everyone involved…
And it saves you precious hours you can use to build your business and elevate your craft.
As the lead planner, you’re trusted to step back and focus on the big picture.
Get feedback from your team and vendor partners — and remember to take your ego out of the equation. Luxury weddings are a team sport, and there are always things we can do better or more efficiently.
Are there ways you could have delegated more?
Trained your team up to handle aspects that don’t 100% require you?
Automate processes or invest in a system to take the pain out of guest management, for example?
We believe that the best time to evaluate an event is right when it ends. The event is still fresh in your mind so it’s the ideal time to map out what worked well and what didn’t.
It’s also your opportunity to evaluate how you spent your time — and how much of it.
Debrief as Quickly as Possible
Remember that the reason you were hired was to create a memorable and meaningful experience for the couple and their guests.
Instead of striving for perfection, focus on creating an atmosphere that is personal and authentic to the couple.
Have a clear understanding on what your clients want their wedding experience to be — and prioritize delivering that instead of absolute perfection on details that don’t matter to them.
Focus on the Feeling
You want a partner in your business — not someone who creates more work for you. No matter how incredible their output is.
As a luxury wedding planner, you have likely built a network of trusted and skilled vendors who can execute your client's vision to perfection.
Trusting them to do their jobs (and not micromanaging them!) will not only make the planning process smoother, but it will also ensure the final product is exactly what the clients envisioned.
If you find yourself having to double-check everything your vendor partners are doing, it is likely a communication issue. This is your opportunity to set expectations early in the process, clarify the vision and their role, and spell out exactly what success looks like from your point of view.
On the other hand, if you have done that and your vendor partner continually drops the ball or causes problems, reconsider using them again in the future.
Choose the Right Vendor Partners
By preserving your time, you preserve your sanity.
One of the biggest mistakes that luxury wedding planners make is trying to do everything themselves.
From straightening chairs to bustling the bride’s dress to handing the champagne to the FOB, it's easy to slip into hero mode. While you may think this endears you to your clients, getting caught up in the small details lets you forget that your role is to oversee the entire event.
To avoid getting bogged down in small tasks (which divert your attention and put your event at risk), it's important to delegate and trust your team of vendors to handle the details.
By delegating, you position yourself in the executive producer role, focusing on the big picture and the critical aspects of the event such as the overall design, coordinating vendors and timelines, and ensuring a smooth flow for the day.
Stepping out of the hero role also applies to the pre-event process. Do you absolutely need to be the one on every call — or can your team handle the details and loop you in as needed?
Delegate More Than You DIY
How to Plan Weddings in Less Time
Stop working so damn hard…
As a luxury wedding planner, your role is to create a stunning and unforgettable event for your clients.
However, it's easy to get caught up in the day-to-day tasks — and work yourself into the ground.
The good news is, you can produce an incredible event in less time… and drop fewer balls in the process.