Photographers & Filmmakers

Get the Inside Scoop on How to Become a Planner's Go-To Creative Partner

INTRODUCING...

Mastering the Art of Wedding Collaborations for Photographers & Filmmakers

coming spring 2025

WHY YOU’LL WANT IN ON THE PLANNERS’ CODE

Discover the insider strategies to…

…land higher-rate bookings

…level up your portfolio

…build lasting relationships with top wedding planners

At the top, over 80% of a creative’s business is generated by planners.

Follow the Insider Playbook to Go From Being Overlooked to Fully Booked with Your Dream Wedding Planner Clients

Become an in-demand brand planners and clients know by name

Command premium rates and be booked out with ideal clients and portfolio-defining work

Perform at luxury and Ultra-Luxury levels so event producers and vendors refer you for future opportunities

Master your client experience to become a planner’s go-to creative partner

Get “in” with top planners by nailing your messaging strategy

Because not only can you ATTRACT MORE PORTFOLIO-WORTHY WORK, you can also STOP CHASING IT

GET ON PLANNERS’ SHORTLISTS

With everything you’ll learn inside The Planners’ Code, you’ll finally know how to:

Working with planners is at the top of most photographers’ and filmmakers’ wishlists. Why? 

- PEYTON FRANK, DESTINATION FILMMAKER 

“If you ever have the opportunity to learn from Lynn Easton, take it! Lynn is not only an expert in event planning and production, but she understands world-class hospitality and how to lead a team. Her discernment in taste, attention to detail, and experience in service is unparalleled. The chance to learn from the years of Lynn’s experience and insight is priceless.”

- CHRIS JESPERSEN, STORYBOX cinema

“Working with Lynn for 5+ years has taught me so much on how to create a high-touch client experience, how to present ourselves to high-net-worth clients, and how to instill confidence so we can command those premium prices.”

- JOSE VILLA, FINE ART PHOTOGRAPHER

“There is something about kindness, cool confidence, calm leadership, and all-around expertise that makes Lynn Easton a premier event planner. Through her incredible reputation, she has built invaluable contacts in the industry and goes above and beyond with every custom-designed wedding. Lynn once said, ‘Jose changed the trajectory of my business,’ but truthfully, she has changed mine.”

What industry creatives are saying about
LYNN & THE PLANNERS’ CODE

Plus, we’ll guide you through what a white glove client experience looks like, how to show up on events, and ways to get yourself to the top of planners’ preferred vendor lists.

Because the fact is, delivering beautiful content is the bare minimum. If you want to work with planners, you need to speak our language, align with our brand, and position yourself as an indispensable teammate—and that’s what we’ll show you how to do.

If you're ready to focus on the exciting growth and opportunities that lie ahead for you, then I invite you to join us for The Planners’ Code.

Don't miss out, join me today and let’s do this together!

I've spent nearly 30 years in the industry, planning Ultra-Luxury experiences in the most incredible locations alongside globally acclaimed creatives.

I wholeheartedly believe that the right partnership can elevate both planners and creatives to the next level. These collaborations produce career-defining visuals, while also capturing the hearts of top-tier clients.

Let’s be real… getting “in” with a luxury wedding planner isn’t easy. And getting in with Ultra-Luxury planners is even harder.

Even if you’ve been in the industry for years, establishing a new relationship takes significant effort, persistence—and a healthy dose of luck.

I’d say on average, I get at least a dozen “cold” messages per week. While I do my best to respond to everyone, only about 1 in 100 impresses me enough to agree to a further conversation. While I don’t want to speak for my fellow planners, I’ll tell you this is a common sentiment among us.

Hello, I'm Lynn easton - international destination wedding planner, architect of ultra-luxury experiences and details aficionado. 

THE PLANNERS’ CODE 3-PART TRANSFORMATION SYSTEM

Part 1

THE COURSE

Get exclusive planner insights and advice directly from Lynn through video lessons, assignments, and industry-insider resources.

Part 2

NETWORKING

Connect with fellow creatives and luxury-level wedding planners in our exclusive community.

Part 3

MENTORSHIP

Get direct access to Lynn's expertise through live interactive group calls.

WORK WITH PLANNERS & JOIN THE BIG LEAGUES

Stop haggling, chasing after leads, and booking the same old jobs.

Build Your Network

Cementing Your Status

Master planner-approved techniques for seamless communication, high-touch wedding collaborations, exceeding client expectations, and techniques that strengthen relationships, setting you up for lucrative, long-term creative partnerships.

Delivering 5-Star Service

MODULE 02

Discover how to identify the right planners for you, “get in” with them, and elevate your brand so you can land profitable, portfolio-building opportunities.

Perfecting Your Approach

MODULE 01

The Planners’ Code

Get a Sneak Peek Inside

Imagine booking just one additional luxury wedding through the connections and skills you'll gain in this course. At an average rate of $10,000 for high-end wedding photography, you could earn back your investment more than 2 times over with a single booking!

But that's just the beginning.

With The Planners' Code, you could:

BOOST YOUR BOOKING RATE: Increase from 1 to 2 luxury weddings per month, adding $120,000 annually.

COMMAND HIGHER RATES: Increase your rates by 50% or more as a luxury brand.

Unlock Your
EARNING POTENTIAL

And they’re ALL INCLUDED when you enroll.

These bonuses are valued at over $14,993

14-week track: Ideal for those in peak wedding season who still want steady progress

Whether you're in peak wedding season right now or you have the bandwidth to go all in, you'll be able to maintain your course progress by following the specific lessons and assignments we recommend each week.

"The Planners' Code Master Plans" are your ultimate companion guide for unlocking success as a wedding photographer or filmmaker. These meticulously crafted frameworks empower you to choose your own pace, ensuring you can balance your current workload while still making transformative progress.

The Planners’ Code Master Plans

$299 VALUE

08.

Go further, faster with an accountability partner matched to you. When you opt into our Accountability Partner Concierge Service, you’ll get personally matched with a colleague by Team Easton for motivation, collaboration, and feedback as you go through the course. Expand your photographer/filmmaker network while taking your business to the next level—with someone who gets it.

Accountability Partner Concierge Service

$399 VALUE

07.

Get an exclusive peek into the financials of luxury weddings. Wedding planners open their books to you, revealing what luxury-level-and-up couples are spending on weddings. Discover what photography and videography budgets look like historically and moving into the future, as well as the trends wedding planners are seeing in their own business. This guide offers you planners' best advice on how to stand out from the crowd so you can command bigger paydays and ascend to the top echelons of the industry!

Wedding Spending Trends Guide 

$99 VALUE

06.

Turbocharge your transformation with The Planners' Code Digital Workbook – over 100 pages of thought-provoking journal prompts and exercises designed to jumpstart your progress and turn learning into a concrete action plan. With this comprehensive guide at your fingertips, you'll be able to implement your newfound knowledge and start seeing results faster than you ever thought possible.

The Planners’ Code Workbook

$399 VALUE

05.

Planner-Approved Checklists, Cheatsheets, Templates & Resources 

$499 VALUE

04.

Planner Networking Opportunities 

$2,499 VALUE

Supercharge your planner connections by opting into our special networking program. You'll receive a directory of potential warm planner leads and exclusive opportunities to connect with them directly via special virtual events. This is your fast track to the inner circle of luxury weddings.

02.

Join Lynn and the photographers and filmmakers on Easton's coveted shortlist to discuss how they have built their business by working with planners. Get the unfiltered truth about their strategies, techniques, and best practices so you can take what resonates with you, make it your own, and apply it to your own business. Plus, we'll open it up for live Q&A. You'll also receive a recording of each call, allowing you to revisit these golden nuggets of wisdom anytime.

Three x 1-hour Live Calls with Elite Photographers & Filmmakers

$4,500 VALUE

03.

(A total value of $14,993)

Here’s What You’ll Get inside the planners' code

YOUR EXCLUSIVE SUCCESS ACCELERATORS

In this exclusive “masterclass-style” experience, you'll join Lynn live to review the key components of each Module. Plus, you’ll have the opportunity to ask pressing questions and receive real-time expert insights tailored to your specific business needs. Lynn will be your personal guide every step of the way, offering honest feedback, support, and coaching as you embark on this career-defining journey.

Four x 1-hour Group Mentorship Calls with Lynn

$6,000 VALUE

01.

Gain instant access to our vault of success tools – the ultimate resource library filled with over 20 ready-to-use documents and samples for photographers and filmmakers looking to align with planners and elevate their client experience, including:
  • Ideal Planner Checklist
  • Cold Messaging Cheatsheet
  • Timeline Samples
  • Planner Expectations Checklist
  • Social Media Guidelines Template
  • Design Deck
  • Attire Deck
  • Sample Pitch Deck
  • The Planner Portfolio Checklist, and more!

7-week track: For those ready to dive in and transform their business rapidly

10-week track: Perfect for balancing current work with focused growth

Reserve your spot now and be the first to know when doors open to this transformative online business course.

Opens in Spring 2025

THE PLANNERS’ CODE