Stop haggling, chasing after leads, and booking the same old boring jobs. Reserve your spot now and be the first to know when doors open to this transformative online business course.
- Nail your messaging strategy
- Master your client experience to become a planner’s go-to creative partner
- Perform at luxury and Ultra-Luxury levels so event producers and vendors want to work with you again and again
- Command premium rates and be booked out with ideal clients and portfolio-defining work
- Become an in-demand brand planners and clients know by name
- And so much more!
Ready to learn exactly what planners look for in your portfolio, how to get on their short lists, and build relationships that generate more repeat business?
Join the waitlist for The Planners’ Code today to discover the secrets to “getting in” with planners and building relationships that transform your business and career.
In this online course for photographers and filmmakers, you'll discover how to:
Your portfolio should reflect that you’re not just capable of capturing a wedding—you’re capable of capturing its essence. This means showcasing a balance of wide-angle environmental shots, intimate portraits, styled details, and real emotion.
What planners are truly looking for is confidence in your ability to document the moment and elevate it.
#3. Demonstrate a Strong Editorial Eye
If your goal is to partner with luxury planners, your portfolio should reflect a level of thoughtfulness and polish that mirrors the events they produce.
#2. Signal the Level You Want to Work At
In the luxury space, consistency instills confidence.
At the luxury level, planners aren’t just reviewing images—they’re reviewing identity. Every decision you’ve made, from color grading to composition to curation, reveals how you think and how you operate.
A portfolio that feels scattered or trend-driven can make it hard for planners to place you within their network.
On the other hand, a gallery that reflects a clear point of view—whether timeless, editorial, romantic, or refined—begins to build trust. Not just because of the work itself, but because of the consistency behind it.
A refined wedding photographer portfolio speaks not only to your skill but also to your ability to deliver a cohesive experience across different weddings and environments. In the luxury space, consistency instills confidence.
#1. Your Portfolio Is a Reflection of Your Brand
A First Impression That Lasts
In the luxury market, a photographer’s or filmmaker’s portfolio is far more than a collection of beautiful images—it’s a calling card. It signals your aesthetic, your consistency, and your ability to align with the refined vision of a top-tier planner.
Before a single conversation takes place, a planner is already forming an opinion based on what they see in your portfolio. Not just about your work—but about your standards, your style, and your potential to become a trusted creative partner. In the world of luxury weddings, beauty is expected. What sets you apart is intention.
So, what belongs in a portfolio designed to attract luxury planners? Below, we explore the elements that create resonance—and the common missteps that may be keeping your work from being noticed.
Whether you’re a wedding photographer or videographer, remember: more content isn’t necessarily better. A well-curated body of work can say far more than the entire shot list from the wedding.
Your work should speak directly to the kind of weddings you want to book—and the kind of planner you want to build a long-term relationship with.
#5. You’re Not For Everyone
... And That’s the Point
A strong portfolio experience should feel curated, fluid, and simple to explore. Whether you showcase full galleries, highlight reels, or selected editorial features, your delivery should reflect professionalism and polish at every touchpoint.
A seamless, curated experience—online and off—tells a planner that you understand the expectations of this market. That you’re not only creative, but also considered.
#4. Make the Viewing Experience Effortless
In this space, fewer and better is often the right approach. A handful of intentional, beautifully presented weddings will do more for your business than a dozen loosely curated galleries ever could.
The question isn’t just what should go in your portfolio. It’s how each image contributes to your narrative. Your portfolio is your signature. And it should reflect the same care, consistency, and elegance you bring to every event you document.
If you’re ready to refine your portfolio with strategy and purpose, The Planners’ Code offers the roadmap. Inside the course, we share exactly what luxury planners are looking for, how to position your brand to stand out, and what it takes to turn your portfolio into your most powerful booking tool.
Final Thoughts: Let Your Work Speak with Intention
A strong portfolio experience should feel curated, fluid, and simple to explore. Whether you showcase full galleries, highlight reels, or selected editorial features, your delivery should reflect professionalism and polish at every touchpoint.
A seamless, curated experience—online and off—tells a planner that you understand the expectations of this market. That you’re not only creative, but also considered.
#4. Make the Viewing Experience Effortless
It’s not just about looking the part—it’s about aligning with the way planners think, select, and refer.