Dress for Success:
Summer 2024 Style

Dressing for success is not about following trends or blending in with the crowd. It's about embracing your unique style, exuding confidence, and commanding the room as the executive producer.

Looking the part of the executive producer is just one piece of the puzzle in your quest to move up to the Ultra-Luxury level in the wedding planning industry. Even if you aren’t there yet, you can dress as if you are.

While you don’t have to wear the same high-end labels as your clients, we always say buy the best quality clothing you can within your budget. For instance, we love Anthropologie, J. Crew, and Banana Republic—all mid-priced brands with good quality that reflect the Easton brand aesthetic.

It’s always better to choose quality over quantity. Luxury isn’t just in the cut and style of the clothes; it’s also in the materials. People can tell whether you’re wearing fast fashion or quality goods—even if it’s not a name brand. When you wear poorly made clothing, people wonder if you can deliver the high-end experience they are paying for.

Wearing quality apparel sends a powerful message to your clients that you understand their expectations. They'll feel confident in your ability to deliver because they see you as someone who understands their values and standards.

When you invest in pricey pieces, don’t be afraid to repeat looks. Chances are, you’ll only see these clients (and their guests) once, so go ahead and recycle your dresses throughout the summer wedding season!

With the right attire, mindset, and skills, you'll be well on your way to creating unforgettable weddings and building a thriving career in the Ultra-Luxury market.

Tucker Nuck - Chloe Dress

This classic slate blue midi dress is the perfect summer dress for wedding planners. Structured, ultra-ladylike, and supremely structured, this cotton-blend dress delivers the ultimate “executive producer” energy. Team Easton will debut this look at a welcome party this June at the lovely Montage Palmetto Bluff, and you can be sure we’ll re-wear it again and again.

So if black is out – what should you wear? Well, we thought we'd share a few of the summer looks we're wearing at events this year.

There's one topic sure to get wedding planners talking… and that's clothes!

At Easton, we’re firmly in the "don't wear black" camp – which is definitely a hot take among our students and colleagues.

We believe that when planners wear black at weddings, we look like servers. Of course, we love our servers, but as the event's executive producer, it’s crucial to look the part.

You may be thinking, “OK, I get it, but black covers up sweat. It looks professional. And it’s easy for all of us to match.”

But we’re here to tell you there are ways to achieve those same goals without wearing black.

As a wedding planner, it's essential to dress the part and reflect your role as the event's executive producer. Your attire should exude confidence, professionalism, and style, setting you apart from the vendors and catering staff without one-upping the couple, wedding party, or guests.

Wearing something fabulous (and on brand!) is crucial to commanding the respect and dollars you deserve. By investing in quality pieces that align with your brand and the luxury aesthetic of your weddings, you subtly communicate your value and expertise to your clients and their guests.

Nordstrom - Eliza J Faux Wrap Long Sleeve Jumpsuit

Instead of black, choose navy blue. It looks professional but still hides sweat. Navy jumpsuits are always on rotation at Easton Events. Better than a two-piece which can ride up or unintentionally flash skin, a jumpsuit suits nearly all non-black tie weddings and can be dressed up (with heels) or down (with flats).

Anthropologie - The Somerset Maxi Dress

This flowy maxi dress from Anthropologie is quintessential Easton. Not only is it blue (our brand color), but it’s a gorgeous blend of comfort and style (notice the elastic waistline!). We aim to align with the wedding style without drawing attention to ourselves or looking like the help. This dress comes in multiple bold summer prints and petite, standard, and plus sizes.

Tuckernuck - Alice Dress

If there’s one thing our team always asks for… it’s pockets. The Alice Dress is sweet, summery, and sensible. Fitting for a weekend celebration in the mountains of Big Sky or a garden party in Charleston, the Easton team especially appreciates apparel that can be worn to suit different events and locales—making packing a breeze!

Farm Rio - Ocean Tapestry Cotton Midi Dress

Both colorful and elegant, this dress is perfect for beachfront weddings. Featuring a flattering V neckline and short sleeves, you can find us wearing it at multiple destinations this summer. Not only will this be seen on the sands of Sugar Beach in St. Lucia, but also along the French Riviera of St. Tropez!

ASTR - Allie Floral Ruffle Maxi Dress

When we came across this ruffled floral maxi, we didn’t even ask—it went straight into the shopping cart. How could we resist the romantic floral print, lightweight material, defined waist, and tie-back straps? It’s a good thing we hit “add to cart” immediately because this dress sold out quickly! However, you can still find it in other online shops, like Poshmark.

Inside The Easton Approach, we go deep into what it means to position yourself as the executive producer—from your attire and client communication to how you handle challenges and command the room.

Through practical tips, real-life examples, and expert guidance, we equip you with the tools and knowledge necessary to rise to the Ultra-Luxury level.

Join The Easton Approach waitlist now and take the first step toward transforming your career and achieving the success you've always dreamed of. Together, we'll redefine the standards of excellence in the wedding planning industry, one fabulous outfit at a time.