It can be very easy as a planner or wedding creative to fall into the trap of being a people pleaser. But don’t get sucked into doing anything that will jeopardize the event itself if it wasn’t agreed to before.

If steaming dresses or stuffing welcome bags wasn’t in your scope, don’t take it on. Clear boundaries are a sign of professionalism, not inflexibility. And when you maintain them, others will rise to meet you there.

If steaming dresses or stuffing welcome bags wasn’t in your scope, don’t take it on. Clear boundaries are a sign of professionalism, not inflexibility. And when you maintain them, others will rise to meet you there. This is a business…not a friendship.

And if clients belittle your expertise? Walk away. Don’t do the event. It’s as simple as that. You might be worried that you’ll never work again, but trust us, if they don’t respect you now, then they won’t later on either.

Want to go deeper on how to set clear expectations with clients? Explore our journal entry, Setting Expectations: How to Establish Boundaries with Affluent Wedding Clients, for a closer look at the art of protecting your role…and your peace.

3. It Is Better to be Respected Than to be Liked 

Whether you’re the planner orchestrating every moving piece or a creative entrusted with the visual legacy of the day—you’re essential.

Your role is not auxiliary. It’s foundational. And when your clients understand that, everything shifts.

So don’t flinch when someone in a designer suit tries to renegotiate your fee last-minute. Don’t apologize for upholding a contract. Don’t shrink.
Confidence is what transforms talent into trust.
It’s what turns a one-time booking into a long-term career.
And it’s entirely within your control.

So the next time you step onto the property, into the ballroom, or up to the table…

Put on your cloak.

You’ve earned it.

4. Own Your Role

Remember: You’re not just part of the event. You’re helping create the memory of a lifetime. Own your power—and let that confidence lead the way.

Confidence isn’t just how you look - it’s how you lead.

It can be easy to be swept along by a client into thinking that certain things aren’t worth their money. But if you believe in something, and it can translate into future success for you, then it’s absolutely worth pursuing. 

Maybe your couple doesn’t see the value in a videographer, which you might think is fair enough. But if you have spent a lot of time and effort on curating something truly beautiful and special, something you know will resonate with future clients on social media, then trust your instinct.

Hire the videographer yourself. Capture the content. Tell the story.
Know that you’re worth investing in. It will pay dividends for your business, not just for your brand, but for the opportunities it attracts.

2. Believe Your Own Hype

Confidence means believing in your vision, even when no one else sees it yet.

How do you hold yourself when you walk into a room? Chances are, you’ve never really given it too much thought. Yet walking confidently and with purpose is essential to make a great first impression.

Posture, eye contact, and purposeful movement send a clear signal before you’ve said a word. Shoulders back. Chin up. Move with intention. It’s subtle, but it’s powerful.

When you speak, speak clearly and with calm conviction. Like it or not, the way that you talk is hugely important in terms of how someone responds to you.

Again, studies have shown that women who speak at a higher vocal range are perceived to be less confident. At Easton, we encourage our team to adopt a lower, more grounded tone when navigating high-stakes conversations. It conveys control, and clients notice.

The final way to enter a room with swagger? Dress the part. Whether you’re in Zara or Oscar de la Renta, the key is dressing intentionally. When you feel polished and pulled together, your presence becomes magnetic. Think of it as putting your armor on.

And if you have access to the hair and makeup artist at an event, and you feel better once you’ve had your glam done, then use it! Confidence is personal. Find what makes you feel powerful and lean into it.

1. Walk, Talk, and Dress With Swagger

When you are managing discerning individuals, seven-figure budgets, and elaborate itineraries, the one thing that will carry you through (more than any timeline or checklist) is how you carry yourself.

The good news? Confidence isn’t just something you’re born with. It’s a skill. One that can be cultivated, refined, and yes, even “donned” like a well-tailored cloak.

This journal is your guide to building your own Cloak of Confidence: the posture, presence, and mindset that allow you to walk into any room and be seen as the trusted authority you are.

Confidence Is Your Greatest Asset. Especially in the Ultra-Luxury wedding world.

Inside The Easton Approach, we go deep into what it means to position yourself as the executive producer—from your attire and client communication to how you handle challenges and command the room.

Through practical tips, real-life examples, and expert guidance, we equip you with the tools and knowledge necessary to rise to the Ultra-Luxury level.

Join The Easton Approach waitlist now and take the first step toward transforming your career and achieving the success you've always dreamed of. Together, we'll redefine the standards of excellence in the wedding planning industry, one fabulous outfit at a time.