Stop haggling, chasing after leads, and booking the same old boring jobs. Reserve your spot now and be the first to know when doors open to this transformative online business course.
- Get “in” with top planners by nailing your messaging strategy
- Master your client experience to become a planner’s go-to
creative partner - Perform at luxury and Ultra-Luxury levels so event producers and vendors want to work with you again and again
- Command premium rates and be booked out with ideal clients and portfolio-defining work
- Become an in-demand brand planners and clients know by name
- And so much more
Ready to start collaborating with luxury planners and booking your dream clients? Join the waitlist for The Planners’ Code today to learn the secrets to building relationships that transform your business and career.
In this online course for photographers and filmmakers, you'll discover how to:
Simply booking one luxury wedding with a fabulous event team doesn’t guarantee future opportunities. At this level, planners talk, and their feedback—whether positive or negative—travels quickly.
If a planner feels that a photographer or videographer is difficult to work with, disorganized, or lacking in professionalism, that feedback will make its way through the industry.
On the other hand, those who overdeliver, align seamlessly with a planner’s vision, and contribute to a stress-free planning process will quickly become go-to recommendations for future clients.
Breaking into luxury requires more than just talent—it requires a fundamental understanding of the expectations, dynamics, and nuances of working at this level.
It’s not enough to simply show up and take great photos. The best photographers and videographers in this space operate as trusted partners, anticipate needs before they arise, and ensure that every aspect of their service aligns with the luxury experience.
#4.The Power of Relationship-Building
Excellence Isn’t Optional, It’s Expected
A deep understanding of event flow, transitions, and timing is essential for working at this level. You need to be efficient, flexible, and capable of adapting in real-time—because the best planners are always moving forward, and you’re expected to keep up.
How well you navigate a fast-paced, high-pressure environment will directly impact whether you are invited back to capture another one.
#3. On-Site Etiquette: What Sets You Apart
In the eyes of luxury planners, high-end imagery is the bare minimum. What truly sets elite creatives apart is how they operate behind the scenes.
That means every interaction, from pre-event communication to on-site execution, should reflect a level of precision, discretion, and preparedness that mirrors the elite degree of work.
Your ability to anticipate needs, work seamlessly behind the scenes, and solve challenges without disruption will determine whether you are seen as a valued creative partner—or simply a one-time hire.
A true luxury photographer or videographer doesn’t just capture moments—they anticipate them. If a timeline shifts, they adjust instantly. The creatives who consistently book high-end work are the ones who make the planner’s life easier in every way possible.
#2. The Art of High-Touch Service: What Planners Expect
If you want to work at this caliber, your ability to work within a planner’s vision and process is just as critical as your creative talent.
In this space, you’re either an asset or a liability.
Your ability to build trust, respect industry relationships, and navigate the unspoken rules of the high-end market will determine your long-term success.
Luxury weddings operate differently from standard events. While the couple may be the subject of your work, the planner is the driving force behind every decision—including which creatives are hired, how the workflow is structured, and what the final deliverables should look like.
At this level, planners don’t just refer vendors; they curate a team of professionals they trust implicitly. Success isn’t just about taking great photos or videos—it’s about positioning yourself as an indispensable part of the planner’s process.
In short, you need to position yourself as a reliable, indispensable creative partner who makes the planner’s job easier—not harder.
#1. Understand Who Your True Client Is
Stepping Into the Luxury World
For wedding photographers and videographers, working at the luxury level is unlike anything you’ve experienced before. Beyond capturing beautiful images, success at this level requires an understanding of high-touch service, seamless execution, and the ability to integrate effortlessly into an elite team of creative partners.
Expectations are at an entirely different level—precision is mandatory, professionalism is non-negotiable, and flawless execution is the standard. You’re either elevating the experience, or you won’t be invited back.
So, what do you need to know before stepping into your first luxury wedding? Here are the key principles that separate trusted creative partners from those who don’t get a second booking.