Stop haggling, chasing after leads, and booking the same old boring jobs. Reserve your spot now and be the first to know when doors open to this transformative online business course.

If you're ready to learn exactly what planners look for in your portfolio, how to get on their shortlists, and build relationships that generate more repeat business:

Join the waitlist for The Planners’ Code today to discover the secrets to “getting in” with planners and building relationships that transform your business and career.

In this online course for photographers and filmmakers, you'll discover how to:

Yes, your images or footage matter. But what truly cements your value to a planner? The micro-moments.

The small, often unseen touches: confirming details without being prompted. Helping a fellow vendor on-site. Silently adjusting something out of place during pre-ceremony portraits. Delivering those sneak peeks in a way that allows the planner to shine, seamlessly and swiftly.

Of course, working weddings at a higher level often brings you the kind of content you want in your portfolio. But, the moment you’re at the event, it’s not about your grid. It’s about the event’s success.

Support the planner’s vision. Stick to the shot list. Respect the rhythm of the day. And when it comes to posting, make sure you have clear permission—from the planner, not just the couple.

You’re not just creating content. You’re building a reputation. And reputation is what leads to referrals, rebookings, and real momentum in your business.

(If you’re working on curating your portfolio to reflect your dream planner’s aesthetic, don’t miss our other journal: Crafting Your Signature: What Should Be Included in a Creative’s Portfolio.)

Here’s a perspective shift that changes everything:

In most luxury weddings, planners are the ones managing the decision-making process. They present creatives, shepherd the booking, and oversee the entire event execution. This means they also determine who they invite into their circle again…and who they don’t.

If the planner is the producer, how do you make their show easier to run?

The most successful creatives aren’t just talented. They’re intuitive, respectful of the process, and an asset to the team. Because they understand that if the planner is the producer, your job is to help the show run seamlessly.

“I get it. I’m here to make your life easier.”

Your couple may be your subject. But your planner? They’re your client.

At this level, “white glove” doesn’t mean fussy––it means consistent. It’s about making the entire team look good, yourself included.

Most planners don’t just remember what you captured, they remember how you made them feel in the process.

In the luxury space, service is expected. But how that service is delivered is where distinction lives. Emotional intelligence becomes a business advantage. Creatives who intuitively adjust to timeline pivots, anticipate planner needs, and present their work in a way that supports the planner’s brand vision signal something powerful.

Those moments say:

This mindset isn’t just for those operating at the very top. It’s a principle that applies at every level. Whether you’re working your first wedding or are years into a thriving career, consistently delivering a high-touch experience is what turns one job into a referral… and a referral into a relationship.

From offering sneak peeks that are planner-ready to showing up early to understand the flow of the day, the most sought-after creatives know that trust is built not just through deliverables, but through the experience they create along the way.

(Inside The Planners’ Code, we unpack exactly what this looks like—because luxury planners often have expectations that go far beyond the final gallery.)

Ever wondered how elite photographers, filmmakers, and wedding creatives reach the pinnacle of their industry? The truth is, their rise isn't just about artistry or aesthetics, it’s about relationships. More specifically, it’s about how they’ve built long-standing, trusted relationships with planners.

Whether you’re early in your career or years into building a name for yourself, one thing remains true: creatives who build genuine, thoughtful relationships with planners tend to rise faster—and stay there longer.

So, what’s their secret?

It’s the high-touch service model.

When you adopt a high-touch service model, you're not just elevating your client experience, you’re signaling to planners that you're a trusted partner worth remembering. It’s these moments of intention, professionalism, and care that turn a single booking into a long-term, career-defining collaboration.